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Post by account_disabled on Jan 2, 2024 14:15:12 GMT 10
While men appreciate short direct concise calls to action women like stories experiences and networking opportunities through your brand. In addition it is good to know that men react to the price and women to the person who presents them with a certain product or service. Why do marketing campaigns fail Concepts and details are based on the expressed intentions of potential consumers and not based on their subconscious responses. The newness brought to the lives of your consumers is not very clearly highlighted. The profound emotional benefits that the product brings to customers' lives are not highlighted Phone Number List enough. There is no appeal to the innovative concept. Product or packaging features do not measure up to the competition. The product or services are not emotionally connected to the brand. How does neuromarketing impact your business. However what makes this book really worth reading are the connections Dr. Pradeep makes in the second half of his book where he outlines a systematic process that can be used in conjunction with our emerging understanding of brain science to create truly effective advertising campaigns and consumer engagement. For example he outlines a framework called Total Customer Experience TCE.
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