Post by account_disabled on Feb 28, 2024 16:31:40 GMT 10
The well we work at it, how much we pat ourselves on the back, how good our indicators are compared to benchmarks and how many awards we collect, marketing is always censored - closely watched, arousing a lot of emotions, working on fragile trust. The reason for this is complex, but it can be reduced to one basic issue - measurability. There was a time when marketing was basically immeasurable. The only thing that could be measured was the correlation between budget spent and sales growth. As long as the increases were satisfactory, everything was fine. Digitization and automation meant that companies were able to produce even cheaper, faster, and with even better margins.
Advanced optimization of processes, finances and production based on data weight, become more sporty and accelerate. Those who didn't make it in time had problems. In such a world, business expectations towards marketing began to be similar. Measurability. However, measuring a Chinese Europe Phone Number List stack of coins, the number of screws produced and nails nailed is incomparably easier than measuring how emotions affect business. This is a completely different shelf, technologically unattainable. Marketing is starting to get censored. The development of the Internet and modern technologies such as "big-data" has given companies even more powerful tools to measure themselves.
Thus, expectations towards marketing have increased again. Here, marketing received a surprise from the world of technology Mar Tech and AdTech. Like never before, he could finally say something sensible about what he was doing and what results it was bringing. Marketing is starting to spend more on technology than the IT department, and this technology is often the most modern. Because this is the only way to begin to measure the complexity of the marketing world. Marketing is proud. He knows how much progress he has made. Business is confused. He doesn't know what to think about it. He receives some numbers and charts that previously only showed.
Advanced optimization of processes, finances and production based on data weight, become more sporty and accelerate. Those who didn't make it in time had problems. In such a world, business expectations towards marketing began to be similar. Measurability. However, measuring a Chinese Europe Phone Number List stack of coins, the number of screws produced and nails nailed is incomparably easier than measuring how emotions affect business. This is a completely different shelf, technologically unattainable. Marketing is starting to get censored. The development of the Internet and modern technologies such as "big-data" has given companies even more powerful tools to measure themselves.
Thus, expectations towards marketing have increased again. Here, marketing received a surprise from the world of technology Mar Tech and AdTech. Like never before, he could finally say something sensible about what he was doing and what results it was bringing. Marketing is starting to spend more on technology than the IT department, and this technology is often the most modern. Because this is the only way to begin to measure the complexity of the marketing world. Marketing is proud. He knows how much progress he has made. Business is confused. He doesn't know what to think about it. He receives some numbers and charts that previously only showed.